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Client Feature

The Brisbane Lions 🦁


A Facebook Messenger chatbot gave the Brisbane Lions a way to personalise their fan engagement, deliver bite-sized content, and provide an engaging medium for fans to find match fixtures, team information, and more.

The Brisbane Lions 🦁
Natural Language Processing

Users are able to query the bot on tickets, upcoming games, and membership I.e. “Who are we playing next week?”

Dynamic fixtures and ticketing

Fans are able to dynamically generate upcoming fixtures and buy tickets directly through Ticketmaster.

Personalised news

The Brisbane Lions now have a new, hyper-engaging channel to send content directly to their fans.

Lions photo filters

Lions branded photos from camera selfies that can also be shared as Facebook Messenger stories.

Engaging gamification

An intricate multiple choice ‘Who Am I’ trivia quiz to inspire fan engagement, that’s also directly shareable in Messenger.

Instant 24/7 service

Roy the chatbot doesn’t sleep, take breaks or change moods (as far as we know). He works 24 hours a day, 365 days a year!

Fan engagement is everything for the Lions. bot•hello created a chatbot that is engaging for our fanbase, while also opening up another avenue to drive commercial goals for our business. Their attention to detail, work ethic and creativity during the whole project was impeccable.


Michael Gosman, Executive Producer </br> Brisbane Lions
Michael Gosman, Executive Producer
Brisbane Lions

the bot•hello platform 📈


bot•hello enables businesses across recruitment, fitness, sports, finance, and e-commerce to engage, market, and serve their customers through messaging applications. Our purpose-built platform streamlines the design, development, management, and marketing processes needed for chatbot deployment.

Uncover valuable customer insights by measuring engagement, user sentiment, and top queries; and increase your customers lifetime value by nurturing long-term relationships through conversation.


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the bot•hello platform 📈

Analytics & Reporting

Monitor how your users interact, analyse engagement and optimise your bot accordingly.

Conversation Design

Create rich conversational experiences with our drag and drop flow management editor.

Broadcast management

Queue personalised messages and updates to targeted groups and track engagement in real-time.

Not sure where to start? We’re here to help.

From persona design to deployment, we’ll help you craft the best messaging strategy for your company, brand, product or service.

Thank you for your message, we’ll be in touch soon.

Got an idea for a chatbot? We’re excited to hear it. Get in touch and let’s discuss the future of marketing and customer service.

Beep boop  robot


4/200 Adelaide Street, Brisbane QLD 4000

E: email@bothello.io
P: 07 3184 8363