Smart conversation.
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The Brisbane Lions 🦁
A Facebook Messenger chatbot gave the Brisbane Lions a way to personalise their fan engagement, deliver bite-sized content, and provide an engaging medium for fans to find match fixtures, team information, and more.
Natural Language Processing
Users are able to query the bot on tickets, upcoming games, and membership I.e. “Who are we playing next week?”
Dynamic fixtures and ticketing
Fans are able to dynamically generate upcoming fixtures and buy tickets directly through Ticketmaster.
Personalised news
The Brisbane Lions now have a new, hyper-engaging channel to send content directly to their fans.
Lions photo filters
Lions branded photos from camera selfies that can also be shared as Facebook Messenger stories.
Engaging gamification
An intricate multiple choice ‘Who Am I’ trivia quiz to inspire fan engagement, that’s also directly shareable in Messenger.
Instant 24/7 service
Roy the chatbot doesn’t sleep, take breaks or change moods (as far as we know). He works 24 hours a day, 365 days a year!
Fan engagement is everything for the Lions. bot•hello created a chatbot that is engaging for our fanbase, while also opening up another avenue to drive commercial goals for our business. Their attention to detail, work ethic and creativity during the whole project was impeccable.
the bot•hello platform
bot•hello enables businesses across recruitment, fitness, sports, finance, and e-commerce to engage, market, and serve their customers through messaging applications. Our purpose-built platform streamlines the design, development, management, and marketing processes needed for chatbot deployment. Uncover valuable customer insights by measuring engagement, user sentiment, and top queries; and increase your customers lifetime value by nurturing long-term relationships through conversation.
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Analytics & Reporting
Monitor how your users interact, analyse engagement and optimise your bot accordingly.
Conversation Design
Create rich conversational experiences with our drag and drop flow management editor.
Broadcast management
Queue personalised messages and updates to targeted groups and track engagement in real-time.
Not sure where to start? We’re here to help.
From persona design to deployment, we’ll help you craft the best messaging strategy for your company, brand, product or service.
Got an idea for a chatbot? We’re excited to hear it. Get in touch and let’s discuss the future of marketing and customer service.
Beep boop 
4/5 Kyabra Street, Newstead QLD 4006