As a brand that largely sells to Millenials and Gen-Z, ensuring that the chatbot accurately reflected the brand’s personality was imperative. Working closely with the Splendour team, we were able to create a chatbot that was informative, fun and on brand.
During our research, we discovered that the messages that the page recieves varies dramatically before, during and after the festival. As such, the bot had to be able to dynamically update as the festival plays out.
Prior to the festival the bot focused on ticket sales and promotions, during the festival the bot assisted people at the festival and with urgent announcements and after the festival the bot assited with lost items general enquiries and promotions for the following year