Personality-driven education, whilst capturing  high-intent leads 

Redmako Learning 🎓

PROJECT INFO

Innovative education

Redmako Learning are an innovative training organisation with students across Australia. An innovative culture lead to Redmako pioneering courses delivered in virtual reality.

As a forward-thinking, tech-driven organisation, Redmako identified that a Messenger Chatbot would help take their marketing and lead generation to the next level.

PAIN POINTS

Personalising communication at scale

Considering how unique and novel the idea of education in virtual reality is, streamlining and scaling the communication of this product offering was vital. Given the short attention span of users (as of 2019 the average human attention span is now shorter than a goldfish), pushing this message out as a Facebook Ad to a large audience is challenging.

Traditionally, the best approach for educational organisations on Facebook is an explanatory video. However, this format faces challenges as it is not personalised and the content may not apply to all users.

When marketing a new and unknown product, it is difficult to capture the questions that users may have in a single video or ad. As such, utilising a chatbot with contextual responses based on user input allows for personalised offers and information—a key factor for enabling automated lead generation.

SOLUTION

Personalised education and lead generation at scale

A Facebook Messenger chatbot enabled the Redmako team to personalise their communications to prospective and current students, without an unnecessary time or cost burden. By segmenting inbound leads by course preference, payment plans, and demographic information, Redmako were able to present tailored options for each user.

Within the conversational flows, we were able to let the Redmako brand shine, utilising emojis and GIFs to engage younger demographics. Additionally, every lead submitted into the bot flow is stored directly into the Redmako CRM. This lead data includes the prospects name, email, mobile number, and course preference. Streamlining the data collection process was imperative in order to meet the enquiry volume as well as Redmako’s backend sales processes.

brain emoji
Intelligent responses

Users are able to query the bot using natural language phrases e.g. “how much does the course cost”

television emoji
Video content

Users can watch engaging videos which show them what it is like to study a course in virtual reality.

inbox tray emoji
Driving conversions

Potential customers go down a discovery and learning funnel which leads to an enrolment form.

woman raising hand emoji
Smart takeover

The Redmako team will be notified when a user requires human assistance. This can be activated by the tap of a button.

cheering megaphone emoji
Targeted broadcasts

A highly-engaged channel to send content directly to their current and future students.

high voltage sign emoji
Instant 24/7 service

The Redmako chatbot doesn’t sleep, take breaks or change moods. It works 24 hours a day, 365 days a year!

OUTCOME
0
%
Lead conversion rate
inbox tray emoji
0
Hours saved
clock face nine o'clock emoji
0
%
Messages open-rate
eyes emoji
Average monthly results.

Give it a try 😃👇

SHARE THIS PROJECT