bot•hello collaborated with Maybelline to create a chatbot that assisted customers in finding their perfect eyebrow product. We accomplished this through a series of questions, presented in a highly-engaging and on-brand format. This was done through the use of GIFs, emojis, and millennial slang.
To ensure the bots personality accurately reflected the Maybelline brand, we researched the target demographic on Millennial and Gen Z social media platforms such as Instagram and TikTok. In doing so, we were able to deliver value to both the consumer and the seller; creating a better product match, increasing purchase satisfaction and fostering repeat business. We were successful in creating a low-cost solution to overcome a business challenge that cosmetic brands have faced for decades.