To capture the Apéro brand in chatbot form, it was important that users felt like they were speaking to a fellow Apéro customer. This was accomplished through the use of GIFs, emojis, and millennial shorthand. Specifically, GIFs with significant cultural relevance can be found throughout the bot.
Given the large number of features in the bot, ensuring that users could easily and accurately navigate was imperative. As a result, the chatbot utilises natural language processing to dynamically respond to free-text inputs asked by the user. Assuming the bots confidence threshold is high enough, it will respond with a one-to-one answer to the user question. However, in some instances, the user may have asked multiple questions in one message. In these scenarios, the chatbot responds to the user with a number of potential options in descending order of their given confidence threshold. This allows the user to dynamically select the answer that they were seeking.