Huge news! Facebook has acquired Scape Technology, a 3D mapping company that is creating a full 1:1 scale digital version of the real world. According to TechCrunch, the acquisition price sits at an estimated $40m.
The Facebook ecosystem will inevitably cross realities to create a digital mixed reality environment of work, play, and socialisation. Facebook is evolving from its 2D app-based interface, into interactive environments that will shape the way we live and engage with the real world.
We see this evolution directly impacting the Messenger ecosystem and the conversational channels that have been created between users and businesses.
We’re fascinated to see where this goes and how conversational bots will play a role in mixed reality environments.